What is Virtual Photography?

• Virtual photography utilizes 3D modeling technology to create images that resemble images taken using traditional photography.

• This technology is also referred to as CGI (Computer Generated Imagery).

• 3D modeling is a virtual photoshoot using computer software.

• Things that might be required for a traditional photoshoot such as camera, lighting, location, props etc. can be done virtually using 3D modeling software.
  

What are the advantages of using Virtual Photography?

• Stunning professional product images for online store, social media and online marketing.

• Reduced overhead and cost.

• The results can be indistinguishable.

• Increased freedom and flexibility
  

How does it work?

• A 3D model for a product is created using software or by obtaining a pre-built model from a variety of 3D asset libraries.

• Based on your product, branding and packaging information, 3D materials and textures are created and applied to the model, so it looks just like a real-life product.

• Then the model is staged. This is a virtual photoshoot. 3D modeling software is designed to emulate real-life physics so the composition and lighting look authentic. The backgrounds can be created virtually, or you can create a background based on a photograph.

• Once the 3D model is created it can be reused to create a variety of different scenes where with traditional photography it may require multiple photoshoots.

• You can update the materials and textures for an existing model to reflect updated branding or a new product.
  

How do I get started?

• Contact me to get a quote. The cost will be based on how many products, how many resulting images and how you would like them shot.

• Feel free to contact me with any questions.